FreeZone Innovation™ is the application
of innovation to the process of creativity. It uses a rational
process to structure creative thinking. This process combines
with organizational wide intervention strategies to establish
a working environment of continuous innovation.
Organizational benefits include:
• Ideation and strategies to promote and enhance creativity
• Skills to turn ideas into business viable applications
(“Ideas to cash”)
• Applying the process of FreeZone Innovation™
on specific issues
• Maintaining a culture of innovation
Dr Charles Kepner and Dr Mat-thys Fourie have developed
FreeZone Innovation as a result of their extensive consulting
experiences in assisting their clients to find innovative
solutions for their unique problem situations.
FreeZone Innovation is a KEPNERandFOURIE process that can
be bolted on to the front of an existing product development
process and/or be used as a generic collaboration tool to
deliver breakthrough solutions in many different product,
service, process and business challenge situations.
||The workshop teaches various
methods and techniques of how to convert ideas into profitable
products and/or services. It is a rational process, which
every individual would be able to buy-in to comfortably.
Thinking Dimensions assists clients in building innovation
capabilities into their organization using our proprietary
FreeZone technology workshop. The workshop teaches five
easy- to-follow phases to successful innovation.
Phase 1: Set the Task – This is where
Management or the innovation team decides what the challenge
for innovation is going to be. Examples of this could be “Improve
process performance by 2 hours”, “Develop a new
application for our Aerosol product”, or “Reduce
manufacturing costs of a product by 45%”.
Phase 2: Situation Assessment – Every
innovation situation has information that we would have to
bring out before we would be able to use the same information
as the springboard for innovative ideas. We could ask any
of the following questions: “What is the most basic
function of the existing product?” “What are the
interfaces we are dealing with in this service or product?”
“What are some of the problems we are currently experiencing
with this service?” “What are some of the requirements
for this service to become an innovative service?”
Phase 3: FreeZone Thinking – In this
phase we use the information from the “assessment phase”
to become more creative and to generate ideas. We would be
prompting the team to think of alternative ways of:
- Performing the same functions,
- Improving or removing interfaces,
- Removing existing problems and meeting the stated requirements.
Phase 4: Viability Assessment – Once
all the new ideas have been generated, we need to work through
the most promising choices to ensure the best return on investment.
We will perform a quick informal cost/revenue and risk/benefit
analyses to identify the most promising business opportunities.
Phase 5: Streamline the Solution –
This is the phase in which we will identify the “winner”
and the idea we think should be implemented. At this stage
we believe that the chosen one would have the best chance
for success and this would begin the initial thinking about
This workshop is conducted over 2 days, and participants will
be working on pre-prepared situations for the workshop. They
will actually do a real life application on their own work.
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