| “I came to the conclusion long
ago that limits to innovation have less to do with technology
or creativity than organizational agility. Inspired individuals
can only do so much. Emphasis must shift: from ideas to execution
and from execution to implementation” Ray Stata, co-founder
of Analog Devices."
Due to increasing challenges in modern business, competitors
continue to strive to out-do one another and this could in
some instances mean the difference between a thriving and
a declining business. The FreeZone Company Innovation model
is a process for company wide innovation that is flexible
enough to be applied to any product, service, process or situation.
For ideas to mature, idea applications must utilize tools
and techniques to allow employees to add value and context
to ideas before they are evaluated or moved into production.
They require a well-documented evaluation framework for ideas.
Once an idea is successfully captured and innovated upon,
the idea should be evaluated against a common framework, which
ensures all ideas are carefully and consistently considered.
An evaluation framework within an idea management system provides
the means to ensure all ideas are evaluated fairly and consistently.
The lack of processes and tools means that great ideas take
longer to move through an innovation business process to become
new products or services. Without evaluation data and metrics,
no information is available for the firm to establish the
processes and applications that improve innovation. Many firms
repeat the same processes or discover the same information
over and over, because they have no collaborative applications
to store information and share results.
The following KEPNERandFOURIE Innovation model includes 5
STAGES and 4 authorization GATES to establish a repeatable
and sustainable Innovation Culture. A PowerPoint presentation
on how this is accomplished is available to you to download.
Improving innovation by building a repeatable, sustainable
innovation business process that we call the “Concept
to Cash” business process - will vastly improve the
consistency and predictability of innovation in our businesses,
leading to new revenue growth opportunities and greater profitability
and competitiveness.
"Leading-edge innovators have learned that,
rather than generating lots of ideas, they can derive more
benefit from a targeted event driven process that will enable
them to capture the best ideas related to a specific issue"
GartnerGroup
The “process” that is being referred to is a
systematic gathering of ideas and then formulating company
teams to work through the most promising ideas one by one.
The graphic below illustrates the steps that would typically
be followed to achieve this. Each organization is unique and
therefore needs to design and evolve their approach to a company
wide innovation culture.
The first step is the most important one as this is where
the success of the intended initiative is determined:
Download above presentation
The remaining steps as depicted in the following slide gives
the company a guideline to the type of activity that should
be completed successfully to establish a new and repeatable
innovation culture:
Download brochure…
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